Ta Tung aluminium: Starting from Chiayi, the wind blows towards the world.

 

Stepping into Minxiong, Chiayi, nestled amidst greenery and rice paddies lies Ta Tung aluminium, a company deeply rooted in the industry for over half a century. This isn't bustling Taipei, nor is it the manufacturing hub of Taichung, yet it has become a crucial base for Taiwan's aluminium window and door industry. Founded in 1969, Ta Tung aluminium's initial mission was「to let every home see a better view,」gradually developing into a leading brand of aluminium windows and doors in Taiwan.

 

 

I. The Resilience of the Leader: From Taoyuan to Chiayi

Ta Tung aluminium's origins lie in northern Taiwan. In an era of intense industry competition, Chairman Chang Han-Chung, a veteran in the aluminium industry, took over Ta Tung aluminium and immediately sensed the future of aluminium windows and doors. His resolute decision to leave the relatively vibrant northern market and settle in Chiayi required considerable courage and responsibility. However, he firmly believed that the foundation of an industry lies in the land, and that by focusing on quality, customers would ultimately see the results.

Therefore, starting with traditional aluminium windows and doors, he built brand trust brick by brick. The older generation's business philosophy was simple: integrity, stability, and a willingness to take risks. These principles formed the foundation for Ta Tung aluminium continued market dominance.

 

II. Dialogue with the World: Inspiration from Sankyo, Japan

In 2011, Ta Tung aluminium experienced another significant opportunity with a collaboration with Sankyo Tateyama Co., Ltd. of Japan. This transnational exchange was not merely about technology transfer, but also a transformative experience.

Japan meticulousness and rigor infused Taiwanese manufacturing with higher standards. From airtightness to weather resistance, from design details to inspection specifications, Sankyo requirements compelled Ta Tung aluminium to continuously evolve. General Manager Chang Cher-Shuo described it as: "It's a mutual achievement. Japan values Taiwan's flexibility and efficiency, while we learn from their standards and spirit."

Through this collaborative process, Ta Tung aluminium became a brand truly capable of engaging in international dialogue. MIT aluminium windows are no longer just a product for the domestic market, but are gradually taking center stage on the international architectural stage.

 

III. The Transformation of the Second Generation: From Authority to Co-creation

Generational change is always the most challenging test. When General Manager Chang Cher-shuo took over the reins, he faced not only market competition but also the challenge of organizational culture. His father led the team with rigor and discipline, but in the new era, this management model needed upgrading to better align with the thinking and values ​​of the new generation. General Manager Chang adopted an open-minded approach, introducing "Co-creative Leadership," encouraging employees to express their ideas and participate in decision-making, transforming the team from one-way instruction to two-way communication, thereby stimulating greater innovation and a sense of responsibility.

 

General Manager Chang chose a different path. He deeply understood that employees were the company's most important asset, and therefore dedicated himself to transforming "commands" into "dialogues". Book clubs and consensus building camps transformed colleagues from mere clock-in partners into true co-creators of the company's vision. Even during the company's 54th anniversary celebration, he invited night market vendors to the factory area, allowing employees to share delicious food with their families, transforming the cold, impersonal factory into a warm and welcoming community space.

These seemingly small changes gradually reshaped the corporate character of Ta Tung aluminium. Employees became more willing to express their ideas, the distance between them shortened, and cohesion gradually took shape. General Manager Chang has proven through his actions that leadership is not just about decision-making, but also about trust and companionship.

 

Today, Ta Tung aluminium is no longer just a factory producing aluminium doors and windows, but a place that fosters a sense of belonging. For General Manager Chang, succession is not just about continuing his father's business, but about leading the entire team into a new generation's future. This transformation has made "aluminium windows" more than just building materials, also reflecting the warmth between people.

"For a company to be sustainable, it must make its employees feel a sense of belonging," General Manager Chang says. This transformative leadership has allowed TaTung aluminium to gradually complete a cultural leap from "hierarchical structure" to "team co-creation."

 

 

IV. Giving Back: The Most Beautiful Corporate Language

At Ta Tung aluminium, the company's existence extends beyond its leading position in the industry, it also carries the responsibility of giving back to the land and society. Since 2020, General Manager Chang Cher-Shuo has promoted the "aluminium Door and Window Repair Project for Disadvantaged Housing," providing free assistance to disadvantaged families in the Chiayi area to improve their living safety, making "window" more than just building material, but a symbol of protection.

Between 2020 and 2025, Ta Tung aluminium has expanded its philanthropic practices to a broader level: Investing in the Taiwan Fund for Children and Families' "Hope Project for Education," supporting the Eden Social Welfare Foundation, the Ruozhu Children's Intellectual Development Center, and the Chinese Christian Relief Association, and responding to the public welfare projects of the Republic of China Social Care Association. Simultaneously, it actively participates in joint educational assistance programs with charitable organizations in the Chiayi area, spreading the hope of education to more corners of need.

Furthermore, Ta Tung aluminium is giving back to society through its professional expertise-donating a three-in-one ventilation door to the "Formosa Charity Group" to assist them in the repair and construction of houses for disadvantaged families and long-term care institutions, ensuring that compassion goes beyond mere donations and translates into concrete actions to improve living environments. This collaboration not only demonstrates the power of combining corporate expertise with philanthropy but also reflects General Manager Chang Cher-Shuo's belief that " Technology should be an extension of good."

 

These small actions, strung together, form a warm thread, earning Ta Tung aluminium a series of certificates of appreciation. Perhaps true corporate value lies not merely in market share and revenue figures, but in the responsibility and goodwill of stepping forward when society needs it.

 

V. Between aluminium Windows, Recording the City's Breath

Ta Tung aluminium footprint is deeply imprinted on the cities and countryside of Taiwan. Walking into Chiayi, from the light and shadow of the art museum to the solemnity of the city government, and the romantic scenes of the Zodennis Manor, the presence of Ta Tung aluminium is evident everywhere. Each window is a footnote to the times, an outlet for the dialogue between craftsmanship and the land. They quietly guard the breath of the buildings, allowing sunlight, wind, and views to flow within their frames.

 

And among Chiayi's industries and universities, Ta Tung's imprint is even more profound. The Dapumei factory and dormitories of Ho-Ta Industrial, the Chiayi factory of Harlem Enterprises, and the Dapumei Plant 1 of HIWIN Technologies witnessed the vigorous growth of industrial momentum; Dormitory Building A of Nanhua University accompanied students through their youth; and the Chiayi High Speed ​​Rail International City, amidst the flow of traffic and people, outlines the city's contours as it embraces the future.

From the views through art galleries to the light filtering through factories, and the landscapes of campuses and cities, Ta Tung aluminium windows are not just part of architecture, but also part of life. They quietly accompany us, never absent. Starting from Chiayi, Ta Tung aluminium windows extend throughout Taiwan, becoming an integral part of the urban fabric. We may not consciously notice them, but in every moment of returning home, in every glance at the sky, we can always feel that stable and warm companionship

 

Entering the 2020s, the wave of sustainability swept the globe. The construction industry also faces the dual challenges of "environmental protection" and "safety". Ta Tung aluminium has been planning ahead：

• Introducing green electricity to promote low-carbon production；

• Establishing carbon inventory to accurately grasp emission data；

• Developing nano-coating to make aluminium windows more weather resistant and environmentally friendly；

• Launching smart windows that combine ventilation, sun shading, and safety design to improve the quality of life.

These efforts are not only a response to market demand but also a commitment to society. General Manager Chang Cher-Shuo emphasized, "A window is not just a product, but a responsibility to protect families and the environment."

 

VII. From Chiayi to the World: The Company's Mission

Today, Ta Tung aluminium not only holds a place in the Taiwanese market but also continues to expand internationally. General Manager Chang Cher-Shuo hopes that MIT aluminium windows will become a source of pride for Taiwan, allowing the world to see Taiwan's efforts in creating livable environments.

From the unwavering commitment of the older generation to the transformation of the second generation, and then to international exchange and ESG practices, Ta Tung aluminium has demonstrated a clear trajectory: Local × International × Sustainability. This is not just the story of one company, but a microcosm of an entire industry.

The winds of Chiayi continue to blow through the Ta Tung aluminium factory. That wind carries the scent of the land, as well as the power of corporate heritage and innovation.

 

 News Link： Ta Tung aluminium: Starting from Chiayi, the Winds Blowing Towards the World